AIM

70% of change fails, that is to say runs late, over budget and/or the quality of the product is insufficient. In the project world this is largely attributed to the “softer” side of projects, in short people management.

AIM is one of the only methodologies worldwide which controls the people aspect from the start.

Who uses AIM:

  • Aerospace
  • Boeing
  • Hughes Aircraft
  • Northrop Grumman
  • Oil and Gas
  • Brunei Shell
  • Conoco Phillips
  • ExxonMobil
  • Royal Dutch Shell
  • Shell UK
  • Technology
  • Agilent Technologies
  • CSC Australia
  • CSC
  • EDS
  • Primavera
  • StorageTek
  • TRW
  • Utilities
  • BC Hydro
  • Consumers Power
  • Dominion
  • Exelon
  • Georgia Power
  • PPL
  • Vectren
  • Manufacturing/Packaged Goods
  • Bose
  • Cargill
  • Caterpillar
  • Eaton
  • Groupe Danone
  • Gulfstream
  • Owens Corning
  • Schneider Electric
  • Solar Turbines
  • Siemens
  • Texas Instruments
  • 3M
  • Unisys
  • Westinghouse
  • Financial Services
  • American Bankers Association
  • American Century Investments
  • Americredit
  • Bank of America
  • Charles Schwab
  • Fidelity Investments
  • JP Morgan Chase
  • LloydsTSB
  • Mellon Financial
  • NaBANCO
  • National City Mortgage
  • RBC Royal Bank
  • Standard Chartered Bank
  • Standard Chartered Bank
  • Thrivent Financial
  • Pharmaceutical
  • Abbott Laboratories
  • AmerisourceBergen
  • Astellas
  • Eli Lilly
  • GlaxoSmithKline
  • Medco
  • Pfizer
  • Healthcare
  • EMQ Children & Family Services
  • Kaiser Permanente
  • Memorial Healthcare Systems
  • New South Wales Health (Australia)
  • Pacificare Health Systems
  • Hospitality
  • Delaware North
  • Telecommunications
  • BT (British Telecom)
  • Retail/Wholesale
  • Best Buy
  • H-E-D
  • Wal-Mart
  • Government
  • U.S. Air Force
  • U.S. Army Corps of Engineers
  • U.S. Department of Energy
  • U.S. Department of Defense
  • U.S. Air Force
  • Insurance
  • Aetna
  • AXA
  • Blue Shield of California
  • CIGNA
  • London Life
  • Mutual Benefit Life
  • WellPoint

AIM Change Management Methodology Description

AIM Change Management Methodology Road Map

The Road Map depicts the 10-step change management methodology approach associated with planning, implementing, and monitoring any change or initiative. It is a repeatable, transferable, and business-driven framework for accelerating implementation and managing the human elements.

The AIM methodology is continually updated to reflect new research and real-world experience. It’s common sense, but uncommon practice.


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AIM provides a set of 10 core steps that are applied to any type of project or initiative (from straight-forward changes to transformational changes) to substantially improve the likelihood of implementation success. The AIM methodology is:

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